Strategies and tactics for online marketing and ecommerce
Aug 29 2007
Anyone who manages or is an employee in a marketing department faces the constant demands of driving revenue. After celebrating a successful campaign you will hear the comment, “that’s great, but what have you done for me today?” There is a constant debate concerning short term gains and long term strategies. Unless you are blessed [...]
Aug 28 2007
Here’s my list of the three most significant common factors of the great social phenomenons of recent years.
1) The originators never saw it coming
2) Very few have anything to do with marketing a business
3) They peak quickly and are then forgotten
With this in mind, the prospect of achieving success is seems daunting. If we do [...]
Aug 27 2007
Let’s say you’re looking for online marketing expert to push your business to the next level. You have limited resources and can only fill one position for the time being. Who should you hire, a marketer or a technologist? Though it’s possible to find a person who can perform both, I doubt you will ever [...]
Aug 27 2007
All moderately sophisticated Ecommerce businesses to know how users navigate their site, how they entered, how they were referred and the domains they prefer. They compile profiles that users volunteer and engage in user testing and constantly tune their web sites to run at peak efficiency. All the data is gathered and cleverly analyzed so [...]
