Sep 16 2007
Conversion: Beyond the Basics
In my previous article titled 3 Guaranteed Methods for Driving Conversion I highlighted the need to cover a wide variety of user preferences. Users gravitate to specific shopping methods and will not necessarily use the best or efficient means to complete a transaction. The list I provided was a list of basics that you need to get right before proceeding with other programs because the ROI is guaranteed.
Where do you go next? The next step is to classify user preferences that are unique to your business by examining paths to conversion in your analytics. Typical classifications may look like this:
