Sep 20 2007
Should You Outsource Your Paid Search Program?
The first thing you should understand is that I’m not a shill for the SEM agencies. This is a viewpoint from a Director of Ecommerce who understands that the most important decisions concern where to direct resources. For most ecommerce businesses, the PPC program is the primary driver of new customers and deserves the most attention.
Depending on the scale of your organization, you have 4 options:
1. Do it yourself
2. Hire a new employee or delegate to an existing employee
3. Hire an individual contractor
4. Hire an SEM agency
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