Archive for September 24th, 2007

Sep 24 2007

The Best Measure for the Value of a Brand

Published by Tom Lindmeier under Home, Social Marketing

I have always marveled at the world-wide penchant to buy logotype merchandise and pay a premium price for it. This type of marketing is perhaps the best direct measure of the value of a brand. If you have to give away your logo merchandise, you have not achieved a truly powerful brand.

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