Sep 24 2007
The Best Measure for the Value of a Brand
I have always marveled at the world-wide penchant to buy logotype merchandise and pay a premium price for it. This type of marketing is perhaps the best direct measure of the value of a brand. If you have to give away your logo merchandise, you have not achieved a truly powerful brand.
This causes me to fondly recall the Internet World Conference of 1998 in NYC. The pre-bust atmosphere was electric. Hundreds of companies were awash millions and putting on great shows on big stages. Dancing girls were flinging logotype merchandise left and right. I returned to my hotel room with bags full of goods and spread it out across my bed like a child returning from a night of trick-or-treating. I admit that I really wanted the free stuff but ended up leaving most of it in my hotel room and giving the rest to my kid when I got home. I forget who the companies were. I doesn’t matter though because they are mostly out of business now.
I created a prototype of a shirt for my MarketPlanB consulting business and made it a part of the header for the new design of this blog. It will be used for a video that I am currently producing that’s a spoof on link baiting. Note that I also tapped into other major brands by adding their logos so I can ride their coattails (though you barely see them). I’m not going to give the shirt away for free, but you might get one if you send me fifty bucks.
Please comment on the new design of this blog. This design will stay unless I get blasted.
Ever try to buy a baseball cap without a logo? They’re almost impossible to find.
Here’s an entertaining article on schwag bags.
2 responses so far
I admire the satire of your effort more than your fashion sense. At least you didn’t ruin a good white shirt in the effort. Perhaps you should consider using a model with a more complex figure.
I tired of seeing my torso every time I opened blog. So I changed the image to light bulbs. Bright idea, huh? The shirt is only coming back if their is a major protest.