Tom Lindmeier’s Blog @ MarketPlanB

Here’s a little food for thought. I was tuned in to the subject by reading Smiles Really DO Boost Sales by Roger Dooley at NeuroscienceMarketing.

Offline retailers teach and encourage sales and service personnel to smile because of the conventional knowledge that it is effective. Advertisers have also leveraged this concept by portraying the smiling faces of happy people who celebrate life as the standard formula for creative development.

But with all these laughing people, it becomes difficult to differentiate your brand when everyone is happy and having a good time.

The most entertaining moment of the week came when I was viewing comments on a marketing blog. The comment read: “Somebody please read my blog, damnit!”

Why am I seeing that on any given day, as many as 40% of these emails have dead opt-out links? These emails are not from spammers, they are opt-ins from recognizable and sometimes major brands!

Once you made the decision to redesign your website, it seems that everybody in your organization wants to get involved and join the committee because this is fun stuff. So how we do we collaborate, create a great website and not miss our deadline by 6 months?

Here’s the media center interview about the site redesign I developed at Junonia that was shot at Internet Retailer in San Jose.

When I started to engage in behavioral targeting several years ago, I was quite wary because I had seen so many instances of bad execution. (This topic is in primarily reference to “on-site” targeting, not media buys). Customized messaging based on user activity metrics is a fantastic tool if you are providing value. If you are not providing value the negatives will irreparably damage your customer relationships.

So here’s my list of the three worst mistakes…

An article by Dori Molitor in The Reveries titled Ka Boom Ka Ching speaks to the power of the most powerful demographic: female boomers.

Yahoo has invested in new study that highlights what we already know. Recently released and titled Empowered “Passionistas” Influence can be Harnessed, it maintains that tapping into consumers passions gives advertisers powerful advocates.