Comments on: Yahoo coins term “Passionistas” in new study… is this a new demographic? http://marketplanb.com/blog/2007/10/01/yahoo-coins-term-passionistas-in-new-study-is-this-a-new-demographic/ Strategies and tactics for online marketing and ecommerce Fri, 21 Nov 2008 04:45:28 +0000 http://wordpress.org/?v=2.0.2 by: Passionista http://marketplanb.com/blog/2007/10/01/yahoo-coins-term-passionistas-in-new-study-is-this-a-new-demographic/#comment-784 Sun, 23 Dec 2007 18:11:41 +0000 http://marketplanb.com/blog/2007/10/01/yahoo-coins-term-passionistas-in-new-study-is-this-a-new-demographic/#comment-784 it's different. Here's why, unlike the concept of just talking about influencers (which is brilliant as you stated), the studies main objectives were to give marketers good ways to talk to people online. One - brands should go where activity is natural It's natural for someone who is passionate about a topic to search more on it, talk about with friends and family, notice ads on tv/online/print, and probably write about it online (if they blog, etc). This is sponsorship 2.0. You are drawing in the passionate consumer and aligning with what they love. Two - people are willing to give brands a chance aligned to their passion It's human nature to like people who like what you like. Self love is what I call it. There's data to prove that passionate consumers will have greater affinity to brands when they are more closely aligned to their passion. The ability to display that alignment through content and engagement online is much better. There is plenty more in the report... pr can only do so much. Advertising.yahoo.com HAPPY HOLIDAYS! it’s different. Here’s why, unlike the concept of just talking about influencers (which is brilliant as you stated), the studies main objectives were to give marketers good ways to talk to people online.

One - brands should go where activity is natural
It’s natural for someone who is passionate about a topic to search more on it, talk about with friends and family, notice ads on tv/online/print, and probably write about it online (if they blog, etc). This is sponsorship 2.0. You are drawing in the passionate consumer and aligning with what they love.

Two - people are willing to give brands a chance aligned to their passion
It’s human nature to like people who like what you like. Self love is what I call it. There’s data to prove that passionate consumers will have greater affinity to brands when they are more closely aligned to their passion. The ability to display that alignment through content and engagement online is much better.

There is plenty more in the report… pr can only do so much.

Advertising.yahoo.com

HAPPY HOLIDAYS!

]]> by: Bill http://marketplanb.com/blog/2007/10/01/yahoo-coins-term-passionistas-in-new-study-is-this-a-new-demographic/#comment-35 Tue, 02 Oct 2007 01:46:50 +0000 http://marketplanb.com/blog/2007/10/01/yahoo-coins-term-passionistas-in-new-study-is-this-a-new-demographic/#comment-35 Passionistas and Sandinistas. Is there a revolution taking place? Passionistas and Sandinistas. Is there a revolution taking place?

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