Oct 26 2007
Pity marketing… the next great SEO tactic?
The most entertaining moment of the week came when I was viewing comments on a marketing blog (I forget where). The comment read:
“Somebody please read my blog, damn it!”
I laughed and laughed. But also I have to admit that this hit home. I just started this blog in August and am not pleased with the traffic counts. Though I do recognize that it will take awhile to get noticed and I need to be a little more patient.
The eye opener is that writers in the online marketing arena face an obstacle found nowhere else in the blogosphere. Great original content, sound SEO execution and a focus on building relationships with other bloggers may get you noticed with most vertical topics, but it’s not enough if you’re writing about online marketing. The competition is too fierce because of the SEO expertise. To make it even more difficult, individuals who blog from their home office have to compete with the more numerous resources of the marketing firms that dominate the top rankings.
So how do you compete when the only time available for blogging is in airports, at a lunch break or after the kids are put to sleep?
My approach will be not to focus on traffic or compete for rankings. I’ll get over myself and not let ego get in the way. I have enough of a community that posting new content on a regular basis is worthwhile. This blog has not found its legs yet. I have found that I need to find a tighter niche to differentiate the content. Meanwhile, I’ll also refrain from begging for more visitors…
Here’s the link if you’d like this tee from NoPityShirts.
You know? Your blog is quite good (at least for a starter) and we all undergo the feeling “damn, read me”. I personally think that people tend to resign to what they are to “differentiate” and end up being one more in the crowd or —worse even— one more of the crowd who thinks that they are not one more in the crowd!
Just be yourself. That’s blogging.