Strategies and tactics for online marketing and ecommerce
Dec 28 2007
The question of how often to mail the email list has been a hotly debated topic in every eCommerce business I have been associated with. Conventional wisdom is that you should deliver as often as you can. I tend to agree. My experience has been that the ceiling is more frequent than you can imagine. I have mailed up to three times a week. That’s 156 times a year.
Dec 22 2007
Askimet Spam does a reasonable job with 95 to 98% of spammers effectively blocked. But I am finding that as time goes by, I spend more time moderating comments from spammers who have penetrated Askimet.
Dec 19 2007
Direct marketers refined the science of A/B testing 50 years ago and we need to pay attention to lessons they have learned. Unless you are controlling the demographics of your samples, the absolute minimum sample size is 5M per segment with 20M to 25M being the standard.
Dec 14 2007
The subject of this article is not about SEO tactics, it’s about the principles needed for the execution of SEO strategies. This is also not about the subject of playing a cat and mouse game with the search engines so you can get high rankings right now with very little effort. Very few experts just come out and tell you that a successful SEO program is really just a lot of hard work because nobody wants to hear it and it does not sell. The tactics are freely shared for a good reason: the devil is in the details. Successful SEO firms rely on efficiency of execution to provide value to their clients. If you take what Google tells you at face value and execute well-known best practices you will have some measure of success. But real “conquer the competition” success is dependent on the level of execution.
Dec 09 2007
I found this video from Matt Hempey on the Get Elastic blog. It’s the most entertaining video I’ve seen in ages. A wonderful example of going hyper viral.
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Dec 07 2007
There haven’t been very many books published on ecommerce and social media for a very good reason. The landscape is changing so quickly that whatever is published is quickly out of date. (Blogs are the best source for emerging information and I’ll list a few at the bottom of this article). None-the-less, social media appears to be moving from bleeding edge to fast-follower territory. The risks of not entering the fray may be higher than standing on the sidelines.
Dec 05 2007
I’ve recently been doing some competitive research for a client and began with some research on tips for how to sleuth online competition. I ran into this article by Alan Rimm-Kaufman at Catalog Success.
