Dec 28 2007
Email frequency… how often should you mail?
The question of how often to mail the email list has been a hotly debated topic in every eCommerce business I have been associated with. Conventional wisdom is that you should deliver as often as you can. I tend to agree. My experience has been that the ceiling is more frequent than you can imagine. I have mailed up to three times a week. That’s 156 times a year.
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