Archive for March 3rd, 2008

Mar 03 2008

Video product demonstrations are increasing conversion

Published by Tom Lindmeier under Home

Because of the proliferation of video sharing on the web, you may have considered or deployed video for branding and public relations on your online retail site. But the real payback may come from product demonstrations that are added to your rich media mix. Companies such as Ice.com have reported conversion increases of 40% for products with video presentations.

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