Comments on: Video product demonstrations are increasing conversion http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/ Strategies and tactics for online marketing and ecommerce Wed, 26 Mar 2008 19:37:21 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joe Stephens http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/comment-page-1/#comment-1719 Joe Stephens Wed, 26 Mar 2008 19:37:21 +0000 http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/#comment-1719 As a video producer I enjoy watching the essence and personality of a product or a company emerge as I engage in a project with my clients. I see a growing interest in the development of what I call for lack of a better word, "video Capability statements." That is a short video piece that "personalizes" and brings to life the product or service. The reality in the ecommerce world is that "shopping cart conversion rates" are very low, and it may be that if the product, or service, or company itself is personalized with a carefully crafted video, that the conversion rate might increase, and benefit the bottom line. I believe the demand for quality, professionally crafted video, by small business customers with a web presence is going to increase exponentially over the next couple of years. That's why I'm positioning my production company to take advantage of that trend. As a video producer I enjoy watching the essence and personality of a product or a company emerge as I engage in a project with my clients. I see a growing interest in the development of what I call for lack of a better word, “video Capability statements.” That is a short video piece that “personalizes” and brings to life the product or service. The reality in the ecommerce world is that “shopping cart conversion rates” are very low, and it may be that if the product, or service, or company itself is personalized with a carefully crafted video, that the conversion rate might increase, and benefit the bottom line. I believe the demand for quality, professionally crafted video, by small business customers with a web presence is going to increase exponentially over the next couple of years. That’s why I’m positioning my production company to take advantage of that trend.

]]> By: Scott Whitney http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/comment-page-1/#comment-1717 Scott Whitney Wed, 26 Mar 2008 14:41:08 +0000 http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/#comment-1717 Tom, Great points...especially about pre-production! It's the catalyst that makes or breaks the produced product. Auditioning talent, writing the script, determining all of your needs early on so that the day of the shoot goes flawless...it's key. In terms of the lighting, I think you're dead-on with the studio environment, much more control. I might add that in a studio you won't have the sound challenges that can pop-up in a non-controlled environment. All in all...less distractions! Your days are much more productive, and that yields a higher ROI. Tom,

Great points…especially about pre-production! It’s the catalyst that makes or breaks the produced product. Auditioning talent, writing the script, determining all of your needs early on so that the day of the shoot goes flawless…it’s key. In terms of the lighting, I think you’re dead-on with the studio environment, much more control. I might add that in a studio you won’t have the sound challenges that can pop-up in a non-controlled environment. All in all…less distractions! Your days are much more productive, and that yields a higher ROI.

]]> By: Walter Graff http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/comment-page-1/#comment-1716 Walter Graff Wed, 26 Mar 2008 14:30:57 +0000 http://marketplanb.com/blog/2008/03/03/video-product-demonstrations-are-increasing-conversion/#comment-1716 Right on target. As a company that produces such pieces for websites we are always amazed that folks try to do this by themselves with little experience, rather than hire people that do it for a living. They'll spend weeks doing beautiful websites only to have crappy video content. Sort of like the president of GM saying, wait, my 16 year old nephew does websites, let him do ours. Walter Graff BlueSky Media Media Egg Right on target. As a company that produces such pieces for websites we are always amazed that folks try to do this by themselves with little experience, rather than hire people that do it for a living. They’ll spend weeks doing beautiful websites only to have crappy video content. Sort of like the president of GM saying, wait, my 16 year old nephew does websites, let him do ours.

Walter Graff
BlueSky Media
Media Egg

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