Archive for March 12th, 2008

Mar 12 2008

Does ExpoTV have credibility?

Published by Tom Lindmeier under Home, Social Marketing

Expo TV is a site that aggregates user-generated product review videos. Its’ a great concept that moves beyond the traditional text-based product reviews. Judging by by the funding they have recently received, investors believe it is very promising.
I recently encountered ExpoTV videos posted on YouTube that caused me to pause and sniff. Although these are genuine user-generated reviews my impression was that they are somewhat disingenuous.

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