Mar 22 2008
Promotion strategy in an economic downturn
Ecommerce marketers typically take a closer look at competitors promotion strategies during the 4th quarter holiday season because aggressive competitors may steal a substantial portion of business with the right offers. This is also true during economic downturns as marketers struggle to achieve revenue targets and are willing to give up margin to maintain market share and move inventory. Some will strive to take advantage of the downturn with the purpose of dealing fatal blows to weaker competitors.
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