Apr 01 2008
Opportunity knocks… multi-site e-retailers continue rapid growth
The multi-site business model is based on marketing to tight vertical segments. They typically include the product category name in the domain and then take advantage of critical mass to build dozens and sometimes hundreds of niche sites. This concept is apparently alive and well and is still quite promising for entrepreneurs who are seeking opportunity.
Internet Retailer recently reported that CSN stores grew by 85% in 2007.
With more than 200 niche web sites selling home furnishings ranging from wall art and woks to waterbeds, CSN Stores Inc. grew sales by 85% last year to $202 million, up from $109 million in 2006, the retailer says.
CSN Stores, No. 107 in the Internet Retailer Top 500 Guide, is continuing to explore new merchandise categories for presenting on individual web sites, says Eric Klose, vice president of marketing. “We continue to identify categories we feel are underserved on the Internet,” he says.
This also demonstrates that the number one SEO tactic continues to be the descriptive domain.
