Sep 22 2008
Improving Customer Experience: Are You Paying Enough Attention to Content?
With average conversion rates running at 2.5%, there’s much work still to be done and plenty of opportunity to improve the shopping experience. I’ve always maintained that this number is very low because most visitors come to your site ready to buy. To put this in perspective, mortar retailers could not possibly survive if only 2.5% of store visitors made a purchase.
