Archive for June, 2009

Jun 18 2009

The monetization of social media and lessons from the Iranian elections

Published by Tom Lindmeier under Social Marketing

The world is observing with fascination how the Iranian people are revolting in response to the seemingly fraudulent elections. Social media has taken a new role in the Mideast as the rebellion has spread. The Iranian government has desperately attempted to shut down web communications by shutting down Facebook, YouTube, Twitter and any social media that can reveal the true extent of the oppression and censorship that is taking place. It’s also interesting that we are hearing news that developers are reaching out to the Iranian protesters by showing them how to redirect servers and avoid the censorship.

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Jun 10 2009

New Google SbKT tool effective for SEO

Published by Tom Lindmeier under Home, SEM

Google touts it’s Search-based Keyword Tool as a great way to find new keywords for your ad campaigns. It does have a severe limitation because it only works with 1-3 word phrases and makes it difficult to discover long-tail phrases. But it’s still an effective way to find keywords you may have missed.

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