Tom Lindmeier’s Blog @ MarketPlanB

In my previous article titled 3 Guaranteed Methods for Driving Conversion I highlighted the need to cover a wide variety of user preferences. Users gravitate to specific shopping methods and will not necessarily use the best or efficient means to complete a transaction. The list I provided was a list of basics that you need to get right before proceeding with other programs because the ROI is guaranteed.

Where do you go next? The next step is to classify user preferences that are unique to your business by examining paths to conversion in your analytics. Typical classifications may look like this:

You may want to read The Salesman vs. the Geeks Round 1 before reading this post.

I recently drove up to Lake Belle Taine in northern Minnesota on a vacation and had the good fortune to listen to a lecture from the Chatauqua Institute by Dr. Mel Levine. He founded an institute named All Kinds of Minds that’s dedicated to demystifying learning differences through a neurodevelopmental viewpoint. Their unique philosophy and methods emphasize team collaboration to better understand and nurture individual learning profiles of strengths and weaknesses. He stated interesting concept that I immediately glommed onto for the second round of this boxing match. The theme he identified is that the ability to understand the “big picture” and “skillfully recall and manage vast amounts of detail with accuracy” are for the most part, mutually exclusive skill sets. If you pursue a career outside of your profile, you will most likely not succeed.

As a reader of this blog you probably share a common trait with me. You research new technologies, examine success stories of those who have been able to leverage the tactics and build an analysis of best practices. You may also examine the early adopters to get a leg up on the competition but may [...]

Let’s say you’re looking for online marketing expert to push your business to the next level. You have limited resources and can only fill one position for the time being. Who should you hire, a marketer or a technologist? Though it’s possible to find a person who can perform both, I doubt you will ever [...]

All moderately sophisticated Ecommerce businesses to know how users navigate their site, how they entered, how they were referred and the domains they prefer. They compile profiles that users volunteer and engage in user testing and constantly tune their web sites to run at peak efficiency. All the data is gathered and cleverly analyzed so [...]