Strategies and tactics for online marketing and ecommerce
Apr 01 2009
I track the emails of dozens of retail marketers to get a grasp of new developments and take note great ideas. The result is that my in box is flooded with emails on a daily basis.
But there is a better method to track the competition. The Retail Email Blog has a “search by retailer” function on the left navigation that allows you view the emails of most major retailers.
Oct 19 2008
The focus of this white paper is how to leverage your mailing list by creating more opportunities to buy and increasing order value. This guide if free and does not require registration to download. I only ask that if you find this white paper to be a valuable resource, please forward it colleagues.
Aug 31 2008
Despite well-known study data that shows a trend for the use of preview panes and image blocking, many marketers appear to ignoring the need to design emails that users can see. The following examples are of what appears on a 15” monitor with the preview pane set to occupy 50% of the available screen area (a default setting for most applications). I’ll begin by showing poor uses and end by showing designs that do a great job of getting critical information in the top.
Jul 28 2008
The following checklist that can be used to evaluate your email campaign planning. The list is a result of evaluating the metrics of thousands of emails over the past 7 seven years.
Dec 28 2007
The question of how often to mail the email list has been a hotly debated topic in every eCommerce business I have been associated with. Conventional wisdom is that you should deliver as often as you can. I tend to agree. My experience has been that the ceiling is more frequent than you can imagine. I have mailed up to three times a week. That’s 156 times a year.
Oct 22 2007
Why am I seeing that on any given day, as many as 40% of these emails have dead opt-out links? These emails are not from spammers, they are opt-ins from recognizable and sometimes major brands!
Sep 28 2007
There was a very intelligent discussion on Cord Silversteins blog titled Engage Your Customers or Die where he asks the question: “Is it a good thing for companies to try to engage their customers online? Does the good outweigh the possible repercussions that could come from it?”. The repercussions were defined as the big bad things that can happen if you do not handle every instance right.
If you read my previous post on the Invisible Visitor, I maintained that that the route to understanding our customers is engagement. Once they become visible, you are then positioned to make strategic decisions that result in major marketing breakthroughs. So the question is not “if” you should engage but rather “how”.
Aug 29 2007
Anyone who manages or is an employee in a marketing department faces the constant demands of driving revenue. After celebrating a successful campaign you will hear the comment, “that’s great, but what have you done for me today?” There is a constant debate concerning short term gains and long term strategies. Unless you are blessed [...]
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