Strategies and tactics for online marketing and ecommerce
Jan 14 2010
Linda Bustos of Get Elastic is the most prolific source of usable information for ecommerce marketers anywhere in the blogosphere. I have linked to her many times and I’m doing it again right now because she’ll answer the most frequently asked question I get from colleagues: Can you rank social media tactics so I have [...]
Aug 31 2009
My clients have seen a dramatic drop in gBase clicks and conversion. Discussions in the Google forums indicate that the decline is affecting everyone.
Jun 10 2009
Google touts it’s Search-based Keyword Tool as a great way to find new keywords for your ad campaigns. It does have a severe limitation because it only works with 1-3 word phrases and makes it difficult to discover long-tail phrases. But it’s still an effective way to find keywords you may have missed.
Apr 01 2009
I track the emails of dozens of retail marketers to get a grasp of new developments and take note great ideas. The result is that my in box is flooded with emails on a daily basis.
But there is a better method to track the competition. The Retail Email Blog has a “search by retailer” function on the left navigation that allows you view the emails of most major retailers.
Mar 10 2009
The use of video on ecommerce sites has moved from a trend to one of the most discussed tactics in 2009. My post on Video Product Demonstrations in March of 2008 resulted in many responses from entrepreneurs who had set up video production houses in anticipation of the trend. Most of these businesses are photographers who understand their client’s need to efficiently produce videos at a cost that is low enough to allow a return on investment. They are competing with resourceful managers who hire talented and enthusiastic interns to produce videos.
Feb 11 2009
This has nothing to do with ecommerce or online marketing. But I am impressed with well-executed television campaign…
Bookmark to:
Dec 04 2008
I recently attended a webinar by Jason Billingsley that discussed Multi-Store Retailing.
It’s a great overview of how online retailers create multiple storefronts and the strategies behind various tactics.
Oct 19 2008
The focus of this white paper is how to leverage your mailing list by creating more opportunities to buy and increasing order value. This guide if free and does not require registration to download. I only ask that if you find this white paper to be a valuable resource, please forward it colleagues.
Sep 22 2008
With average conversion rates running at 2.5%, there’s much work still to be done and plenty of opportunity to improve the shopping experience. I’ve always maintained that this number is very low because most visitors come to your site ready to buy. To put this in perspective, mortar retailers could not possibly survive if only 2.5% of store visitors made a purchase.
Aug 31 2008
Despite well-known study data that shows a trend for the use of preview panes and image blocking, many marketers appear to ignoring the need to design emails that users can see. The following examples are of what appears on a 15” monitor with the preview pane set to occupy 50% of the available screen area (a default setting for most applications). I’ll begin by showing poor uses and end by showing designs that do a great job of getting critical information in the top.
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