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	<title>Tom Lindmeier's Blog @ MarketPlanB</title>
	<link>http://marketplanb.com/blog</link>
	<description>Strategies and tactics for online marketing and ecommerce</description>
	<lastBuildDate>Tue, 02 Feb 2010 04:12:48 +0000</lastBuildDate>
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		<title>The Best Social Media Tactics For E-Commerce</title>
		<description><![CDATA[Linda Bustos of Get Elastic is the most prolific source of usable information for ecommerce marketers anywhere in the blogosphere. I have linked to her many times and I&#8217;m doing it again right now because she&#8217;ll answer the most frequently asked question I get from colleagues: Can you rank social media tactics so I have]]></description>
		<link>http://marketplanb.com/blog/2010/01/14/the-best-social-media-tactics-for-e-commerce/</link>
			</item>
	<item>
		<title>The Decline of Google Base</title>
		<description><![CDATA[My clients have seen a dramatic drop in gBase clicks and conversion. Discussions in the Google forums indicate that the decline is affecting everyone.]]></description>
		<link>http://marketplanb.com/blog/2009/08/31/the-decline-of-google-base/</link>
			</item>
	<item>
		<title>The monetization of social media and lessons from the Iranian elections</title>
		<description><![CDATA[The world is observing with fascination how the Iranian people are revolting in response to the seemingly fraudulent elections. Social media has taken a new role in the Mideast as the rebellion has spread. The Iranian government has desperately attempted to shut down web communications by shutting down Facebook, YouTube, Twitter and any social media]]></description>
		<link>http://marketplanb.com/blog/2009/06/18/the-monetization-of-social-media-and-lessons-from-the-iranian-elections/</link>
			</item>
	<item>
		<title>New Google SbKT tool effective for SEO</title>
		<description><![CDATA[Google touts it’s Search-based Keyword Tool as a great way to find new keywords for your ad campaigns. It does have a severe limitation because it only works with 1-3 word phrases and makes it difficult to discover long-tail phrases. But it’s still an effective way to find keywords you may have missed.]]></description>
		<link>http://marketplanb.com/blog/2009/06/10/new-google-sbkt-tool-effective-for-seo/</link>
			</item>
	<item>
		<title>Ideas for Email Marketing Design</title>
		<description><![CDATA[I track the emails of dozens of retail marketers to get a grasp of new developments and take note great ideas. The result is that my in box is flooded with emails on a daily basis.
But there is a better method to track the competition.  The Retail Email Blog has a "search by retailer"]]></description>
		<link>http://marketplanb.com/blog/2009/04/01/ideas-for-email-marketing-design/</link>
			</item>
	<item>
		<title>Video goes mainstream– and it&#8217;s not just for product demos</title>
		<description><![CDATA[The use of video on ecommerce sites has moved from a trend to one of the most discussed tactics in 2009. My post on Video Product Demonstrations in March of 2008 resulted in many responses from entrepreneurs who had set up video production houses in anticipation of the trend. Most of these businesses are photographers]]></description>
		<link>http://marketplanb.com/blog/2009/03/10/video-goes-mainstream%e2%80%93-and-its-not-just-for-product-demos/</link>
			</item>
	<item>
		<title>West Bend Insurance</title>
		<description><![CDATA[This has nothing to do with ecommerce or online marketing. But I am impressed with well-executed television campaign&#8230;
Bookmark to:
]]></description>
		<link>http://marketplanb.com/blog/2009/02/11/west-bend-insurance/</link>
			</item>
	<item>
		<title>Multi-Store Online Retailing</title>
		<description><![CDATA[I recently attended a webinar by Jason Billingsley that discussed Multi-Store Retailing. 
It's a great overview of how online retailers create multiple storefronts and the strategies behind various tactics. ]]></description>
		<link>http://marketplanb.com/blog/2008/12/04/multi-store-online-retailing/</link>
			</item>
	<item>
		<title>New Email Campaign Planning White Paper for eTailers</title>
		<description><![CDATA[The focus of this white paper is how to leverage your mailing list by creating more opportunities to buy and increasing order value. This guide if free and does not require registration to download. I only ask that if you find this white paper to be a valuable resource, please forward it colleagues.]]></description>
		<link>http://marketplanb.com/blog/2008/10/19/new-email-campaign-planning-white-paper-for-etailers/</link>
			</item>
	<item>
		<title>Improving Customer Experience: Are You Paying Enough Attention to Content?</title>
		<description><![CDATA[With average conversion rates running at 2.5%, there’s much work still to be done and plenty of opportunity to improve the shopping experience.  I’ve always maintained that this number is very low because most visitors come to your site ready to buy. To put this in perspective, mortar retailers could not possibly survive if]]></description>
		<link>http://marketplanb.com/blog/2008/09/22/improving-customer-experience-are-you-paying-enough-attention-to-content/</link>
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